Idea Napkin

1) You – My name is Zachary Hunt, and I am a junior studying business administration at the University of Florida. I have significant experience in both consumer and business-to-business sales, and I have been riding motorcycles since I was 14 years old. I am not only the entrepreneur of this venture; I am also its prototypical customer. As such, I have a deeply-grounded insight into the specific challenges cause this unmet need to exist.

2) “What are you offering?” – A Bluetooth-enabled wireless headset specifically designed to be worn within a motorcycle helmet.

3) “Who are you offering it to?” – Motorcycle riders and enthusiasts who seek to reduce the limitations of riding a motorcycle. When driving an ordinary car, a person is able to listen to music, communicate with others, and receive navigational assistance with minimal difficulty. This product brings these capabilities to motorcyclists.

4) “Why do they care?” – People who love motorcycles love motorcycles. These individuals feel a profound, intimate attachment with both their vehicles and the experience of the ride itself. As with any activity elicits such a strong emotional response, a product that can enhance these individuals’ experiences while riding motorcycles will be received with an equally powerful response.

5) “What are your core competencies?” – Although Bluetooth headphones already exist, these are almost universally unsuitable for use inside a motorcycle helmet. They are all either too large to fit underneath the helmet or too loose to withstand the physical forces of riding a motorcycle. My product distinguishes itself from the alternatives by being specifically tailored to the exact needs of motorcycle riders.